Momentum is an eight-day experience where fans claim Traces: digital memorabilia, crafted from official match data, that retell the story of tennis. From 10-17 November, fans can claim a Trace from the 15 singles matches at the 2024 Nitto ATP Finals – a personal keepsake to relive showdowns between the world’s greatest players.
Capturing the unscripted drama of every match
Each bar is a game
Each colour is a player
Where they meet shows who has Momentum
Capturing the unscripted drama of every match
Each bar is a game
Each colour is a player
Where they meet shows who has Momentum
How It Works
Momentum will feature 15 Match Traces, corresponding to the 15 singles matches played at the 2024 Nitto ATP Finals. Each Match Trace will be available to claim for 24 hours on match day. Once they're gone, they're gone. Once they're yours, they're yours forever.
Step 01
Create your account
to join Momentum
Step 02
Claim your Trace
for each match in Turin
Step 03
Reveal your Trace
the following day
Step 04
Build your collection
and unlock physical editions